10 Link Building Strategies for New Website or Business Owners

Go to Family Members and Friends

Instead of trying to start your link building campaign by turning to strangers on the internet, you could simply turn to your family members or your friends. Many will link back with little hesitation.

Add a Blog

Blogs are a great and simple way of adding fresh content to your site regularly. Fresh content is something that search engines will always want. A blog also allows you to gain internal links since you can easily link to other pages in your site. This also helps with rankings.

Local organisations

Joining a local organisation such as a chamber of commerce is an excellent way of getting a new link. Additionally, this also gives you a chance to network with other local business and this kind of networking can lead to many new leads in your area.

Local News

You can build awareness for your brand and open up the possibility of getting new links by building a relationship with local news agencies. This means making yourself available to make a comment or two on the things happening in your industry. If the news organisation has an online branch, you could gain a link.

Assisting nonprofit organisations

There are many non-profit organisations around and probably even in your area. These organisations may need some help that you can provide thanks to some of your skills and when you offer this help, you can easily ask for a link from their site.

Submitting your site to online business directories

This is a very commonly used method by those who know about SEO. However, rather than rushing to submit your site to all directories, you could achieve more success with less effort by focussing on directories that are specific to your local area or industry.

Social Bookmarking

When bookmarking, you want your bookmarking to look natural to both users and search engines so don’t just bookmark your own content. Add a few other things that you’re interested in. You should also focus on just a few sites or you may waste a lot of your time.

Submit articles to directories

There are many article directories that you can submit to including Ezine, Go Articles and Article City. When submitting articles to these directories, write an article that is of very high quality and use the author resource box to add your link.

Press Release

You can create a lot of interest in your business by writing a press release and submitting it to sites such as PR Web. However, writing a press release is something that requires a skilled hand. If your press release isn’t of the right quality, it’s likely to get rejected.

Building a Hub Page

Hub pages are a great way of getting traffic to your website. For this method to be effective, ensure the content is more than 450 words long and you should also add relevant images, videos and other features to make the page more interactive.