The only way to make sure that you get maximum visibility on search engines is to present a product that is in line with Google’s best practices and core principles, and that is providing the public with the most relevant and highest quality website possible. But a lot of people don’t really understand what a quality website is and try to game search engines instead. This is a sure recipe for disaster, and you should focus on providing users with the best experience when building a website. Let’s take a look at some of these things that will improve your website and subsequently improve your visibility on search engines.
Create Distinctive and Compelling Meta Descriptions
If you don’t know what meta descriptions are, they are short snippets of text that represent your page’s content. This is what appears under your page’s title when you run a search on Google, and it will allow people to see what the page is about.
Meta descriptions are important for SEO and you should consider having them written by an SEO agency if possible since Google will automatically penalise a website with poorly written ones. You should also ensure that some of your main keywords are in the description but naturally to get the best results both with humans and search engines.
Page Speed
There was a time when website performance had no incidence on search engine rankings whatsoever. But since Google committed itself to taking a user-first perspective, the type of experience people have when they reach your website has become increasingly important. And one of the biggest predictors of a bad experience is an incredibly slow website.
If you want to get the best result with search engines, then you will have to test your site’s page speed and see how well they perform. This is something you can do through Google’s Search console. Don’t forget to check your mobile page speed as well since Google uses the mobile version of your site as the default when ranking sites.
There are plenty of things that you can do to improve page speed if you’re having issues. The first tip is to switch from a shared hosting account to a dedicated one if you’re using shared hosting. You can also do things like replace or compress heavy images, use lighter formats for animations, and clean up your site’s code.
Incoming Links
Out of all ranking factors, incoming links remain the most important and unless you have a solid link-building strategy, you won’t get anywhere with SEO. You also have to make sure that these links are organic and from a reliable source. The best way to do this is to publish content through the right outlets. This could be posting as a guest on a blog related to your niche, releasing content in different formats and distributing it through the right channels, and creating content that will make people want to link to your site naturally, like resource guides, infographics, or how-to guides.
These are all things that will have a direct effect on your search engine rankings. If you want your website to appear near the top of results for some of your most important keywords, focus on these techniques and try to learn as much as you can about what Google looks for in a website.
