80% of online transactions start with a search engine. Google handles several hundred million searches a day. Most people never get past the first page of results. If your website is not on the first page of Google’s results, it is – to some extent – invisible. It is not enough to simply have a website. You need a visible presence in search results to ensure online success.
SEO helps you achieve this and therefore provides a cost-effective means of attracting customers.
Search engine optimisation is about helping a website rank for particular search terms, which will then result in increased traffic. It is also about ensuring that those visitors are the people who are most likely to be interested in making a purchase from your website.
There are three main steps:
These three steps belie the complexity of the task. Google has said that there are over 200 factors influencing rankings. However, this is the framework for any SEO campaign.
Can your current SEO company give you all of this?
The search landscape is always changing. As a leading SEO company, it is our job to keep on top of any changes Google makes to the way rankings are calculated. Every change will have an impact on how we do SEO.
Nowadays, it is important to have a links profile that appears natural, not manipulated. This is actually far more important than the number of links pointing to your site. This change in emphasis is fairly recent and has ramifications in terms of the source and format of inbound links.
If you want to rank well for many search terms, it is now vital that you have a business address listed on your website and a Google Local listing.
Google Instant has changed the way people search. There are now fewer one- and two-word searches being carried out with the emphasis moving towards longer three-, four- and five-word terms, which are, almost by definition, more targeted.
This Google update was geared towards rewarding sites that are clearly and professionally written, while giving less prominence to those featuring poor quality written content.