| Many bloggers are now guest posting more than they’ve had in the past. Considering how much time it takes to create content, this represents a significant investment but there’s a very good reason for this. |
| Guest posting means writing an article that will be published on another person’s blog or website. It can also mean allowing other bloggers to publish their content on your site. What are the advantages that come with guest posting? |
1. It helps to build relationships |
| Good content is highly valuable to any blogger and by guest posting, you’ll be providing the target blog with high-quality content and thus adding value to their blog. By doing this, you will be starting a great relationship with the other bloggers. |
| Many of the conversations taking place on the internet are started by bloggers and this makes them very influential especially on social media sites such as Twitter. If you too are looking to build your influence in the world of social media, the best way of doing is by building relationships with those who are already established in the field. Increasing your influence can lead to more people subscribing to your blog. |
2. Search engines will love your site
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| When guest posting, it’s important to have at least one link to your blog somewhere in the post. This is what is called a backlink and these are among the most important factors when it comes to search engine optimization. Having a large number of backlinks from blogs and websites with a great deal of authority will boost your rankings in the eyes of the search engine. This will make your content much more visible on search engines such as Google. However, backlinks need to be used appropriately and only where they are relevant to prevent penalties. |
3. Meeting new people |
 Getting to enter an already established community and sharing your message with them is one of the best things about guest posting. Meeting with new people can greatly benefit you if you do it in the right way. If people see you as a person who adds value to discussions you are likely to see more people going to your site/blog to view your content. However, if all your intentions are commercial, you will gain the sort of reputation you don’t want. People will always see a personal agenda in everything you post. |
4. Guest posting on your site |
| If you’re asking to guest post on other people’s sites, courtesy dictates that you allow them to do the same. This is how mutually beneficial relationships are built. Some bloggers will even link to the blog post from their own blogs and this will bring more viewers to your site. |
| When you’re guest posting, it’s always a good idea to also respond to the comments. If you start a discussion, sticking around to answer questions or discuss other people’s points of view helps to build your reputation and gives you a chance to connect with even more people. |
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Leading web design, web development & marketing agency based in Hove, Sussex
3 Ways Guest Posting Can Help Grow Your Online Audience
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