Video Keyword Research |
| On YouTube, most of your views will come from YouTube suggesting your video to viewers and while it helps to optimise your videos to searches, it’s not the most effective technique. People also search for things differently on YouTube compared to Google and some keywords will only be effective on one but not both sites. |
| You can use YouTube suggest to find out what people have been searching and you can also use tools such as TubeBuddy tags to find out the tags your competition use on their videos. |
Make Amazing Videos |
 It goes without saying that you must make videos that are worth watching. However, there are also factors like the length of time people watch the videos, audience retention rate etc. to take into consideration. |
| It’s important for you videos to be long so you can have a longer total watch time. The first 15 seconds of your video is important and will determine whether people continue watching. |
Optimizing your Videos |
| Your video title needs to have the target keyword plus other features to make it more clickable. Your video description should be at least 200 words and your keyword should be mentioned in your videos. Uploading a transcript will help YouTube to understand what is being discussed in the video. Remember that the title, the thumbnail and your video description are very important when you want to increase your click through rate. |
Channel Authority |
 It’s important to make your channel as authoritative as possible. An authoritative channel will always rank higher in the search results compared to new channels. To build your channel’s authority, you must have a clear and consistent message that says what your brand is all about. This lets users know what you have to offer. Include your slogan in your channel’s header so your brand is better understood and animated logo also helps. |
| In your channel trailer, you should let people know who you are and what your channel is going to offer them and remember to ask people to subscribe to your channel after every video. |
Making your videos rank in Google |
| Getting your videos ranked in Google can bring more viewers. It’s important to first find keywords that already have videos on YouTube since it’s much hard to get your videos to rank using a keyword that doesn’t already have a video. By doing a simple Google search you can see if there are any video results for your keyword. Self-hosted videos are much harder to rank in Google though. |
Promoting your Videos |
| You can let people know about your videos through your mailing lists or by sharing them on social media. Embedding videos in your blog post is also a great way of letting your audience know about them and you can always promote your other videos at the end of each video. You should also have a featured video and YouTube can suggest this in your other videos. You can also share your videos on forums and Quora. |
