You must be debating the importance of web design and wondering whether updating your website’s layout can actually have a positive effect. Although this hesitance is to be expected, you should know that multitudes of studies have shown that an enticing website can actually have a significant impact in terms of business growth by attracting more customers. To help you make an eye-catching website, we have compiled a list of five tips that should be kept in mind when designing a website for a company:
Navigation
This is one of the most important things to take note of when designing a website. Navigation can either compel a customer to continue cruising through the website or push them to shut it down and avoid it altogether. The key to solid navigation is making the process as simple as possible. Complicated navigation modules with too much going on can be confusing and off-putting. A web designer should thus opt for -a layout which is customer friendly and easy to navigate.
Brand Consistency
A company’s logo and brand symbols (if there are any) must be a part of the website layout and be used consistently. These logos will help you to build your brand image, and should be prominently displayed on the website as to allow customers to identify the company and develop a consistent impression with regards to it. If the use of the brand logo is inconsistent then customers will feel disconnected from the company and the image it is trying to develop.
Content
The content hosted by a company’s website is obviously integral to the idea and product that it wishes to present. When working out how to arrange the content, it’s best to follow the rules that are applied when inserting text into a presentation. Minimal text is best as lengthy paragraphs can distract the viewer from the website’s central theme. In addition, it is important for the content to be presented in a way that is not only to easy to comprehend but also visually appealing. It should add to the layout and aesthetic design of the website.
Reading Patterns and SEO (Search Engine Optimisation)
There’s a particular formula for the placement of the aforementioned content to make sure that it’s accessible to customers. The text is arranged in a way that prioritizes certain information; this content is usually placed on the top left-hand corner of the page.
According to Zane from ChiroScout “The placement of content is as important as including certain keywords in primary areas of the page. This is because they will work together to draw the attention of search engines like Google and increase the pages on their search page.”
In the end, it’s very important that these points are implemented in a way that builds trust between the customer and the company. Rather than opting for a flashy layout that distracts from your goals, opt for simplicity. Try to understand and empathize with the wants of the customer for better engagement. This will surely build up the brand and generate more traffic to the website.
